Jaguar: Being Right or Making Money

What made this project so successful? After all, there are other iPod Nano projects. And it's a wristwatch, which even with the addition of a Nano, might not be the coolest or most necessary of accessories.

Bryce Roberts, the Managing Director of O'Reilly AlphaTech Ventures, points to some reasons he's identified that contributed to the success of the Lunatik/TikTok fundraising endeavor. These lessons that can be seen in other successful Kickstarter projects (such as Diaspora), but they're also applicable in many ways to more "traditional" funding efforts.

Tell a personal story

The Lunatik/TikTok "pitch" wasn't a bulleted list of qualifications or clients. Rather, the members of the team "told personal stories that created a connection to the project that had nothing to do with their professional pedigree." While this sort of storytelling doesn't boost their professional credentials, Roberts argues, it does give the entrepreneurs a certain personal authority and helps to connect them to funders and potential funders in a different way.

Roberts argues that the best fundraising pitches always emphasize this personal aspect. "It's a given," he writes, "that if I chose to invest in you I believe I can make money, but there are the intangibles around personality, perspectives, and life experiences that will make a potential funder more likely to want to believe you."

Tell the product's story

If you watch the TikTok video (below), you'll see the product is featured throughout. This demonstrates what the product can do - and that it can do what the startup promises. The video also demonstrates the larger potential of the product. These might be "small, nice little features" that some investors would dismiss. But with the crowdfunding model, the right storytelling around this seems crucial. "The difference between a nano strapped to a wristband and a premium quality, highly designed, customizable piece of wearable technology is simply a matter of how you tell the story."

But even when you aren't using a site like Kickstarter to raise money, it's crucial that your product be front-and-center in your presentations.

Give rewards and issue progress reports

Investors, by definition, invest in order to make a financial return. Nonetheless, argues Roberts, you should offer more than simply the promise of "making money." These sorts of non-financial rewards can be personal and personalized. By design, Kickstarter tells its users, "the best way to inspire support is to offer people great rewards. Everyone loves limited editions, one-of-a-kinds, and fun experiences (parties, screenings, balloon rides!). Spend some time brainstorming your rewards and people will respond. No one needs another coffee mug."

And as your project and your company are constantly evolving, it's good to keep investors and potential investors up-to-date on your progress. In the case of TikTok, the creators even filmed themselves in China when they traveled to the factory where the watch kits were being made. But the same could be said for all funding relationships; keep your investors apprised of "how you're making progress and how your story is continuing to unfold in a big and important way."

The UAW, not content with bankrupting GM and Chrysler once, want a repeat performance. And with Bob King at the helm, and apparently done campaigning for world peace and praying at the US capitol, they may yet get the double double. But first, it's time to put on the sheep's clothing and pretend to be rational. From the Detroit Free Press: UAW reveals ideas to try to level playing field. By 'leveling the playing field', what they mean is putting a thumb on the scale to tip the balance in their favor, but such is establishment media and their newspeak.

The document, called “UAW Principles for Fair Union Elections,” outlines 11 ideals that are designed to level the playing field between the UAW and an employer during a union campaign and election.

....The principles include an agreement that the ability to join a union is a “fundamental human right.”

But opting out from being forced to join the union is not. The document with the 11 principles can be found at this link, but just check out #2 for one:

Employees must be free to exercise the right to join a union or refrain from joining a union in an atmosphere free of fear, coercion,intimidation or threats. There is no free choice if a worker is afraid of losing a job or losing benefits as a result of his or her choice, or is intimidated into making a choice not of one’s own making.

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Small Business News: Recommitting To Social Media in 2011

How important will social media be to small business in 2011? Likely even more important than it was in 2010. Let's face it. Social media gives small business.

News - Khloe Kardashian Becomes a Redhead! - Style & Beauty ...

"I'm so tired of [my sisters] copying everything I do with my hair, so I wanted to go red," she says.

Thursday 6 January 2011

Being Right or Making Money

Tell a personal story

Tell the product's story

Give rewards and issue progress reports

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